• Work
  • About

Rachel Wright Creative

  • Work
  • About

DraftKings Pick6

Led the development of promotional assets for DraftKings Pick6, the brand’s latest peer-to-peer fantasy sports product.

Partnered closely with creative leadership, copywriters, and stakeholders to craft bold, dynamic campaigns executed across CRM, Digital, OOH, and Social channels.

Worked in tandem with American sports leagues including the NFL, NBA, NHL, PGA, WNBA, NASCAR and UFC.

Creative Direction: Kelsea Ashworth & Tom Herrera

DraftKings Casino

Developed a series of promotional assets for DraftKings Casino, the #1 online casino in America.

Collaborated closely with copywriters, stakeholders, project managers, and creative leadership to deliver impactful, brand-aligned campaigns.

Creative Direction: Nick Devine & Brandon Gant

DraftKings Social

Created a series of images for DraftKings social channels designed to drive engagement and promote interactivity with the DraftKings product.

Partnered with marketing and creative teams to ensure cohesive visual storytelling across platforms.

INBOUND 2017

Work created for INBOUND 2017 - an event attended by over 21,000 attendees to grow and transform businesses. Designs created for the INBOUND event including badges, t-shirts, interactive walls, and various signage.

Creative Direction: Kara Myrick & Matthew Watkins

Icons

Developed a collection of iconography sets across various brands and industries, creating cohesive visual systems and scalable design solutions that strengthen brand identity and usability.

Design Disruptors

Poster created for the screening of the film "Design Disruptors" by InVision at HubSpot HQ offices.

Misc. Illos

Type

DraftKings Pick6

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DK_Pick6.png

DraftKings Casino

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DK_Casino.png

DraftKings Social

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DK_Social.png

INBOUND 2017

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INB17_LOGO-01-01.png

Icons

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cityIkons.jpg

Design Disruptors

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DDposter.jpg

Misc. Illos

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Command_Z.png

Type

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skillz.gif